2020 Vision: A Bold New Look

October 28, 2020

Written by Andrea Romero-Fisher

Butler recently embarked on a creative journey by designing a new website, which has officially launched October 7! This endeavor was a collaborative effort involving several teams merging their talents together to build a dynamic and compelling site that brings real value to our clients. It is important to maintain the integrity of the original content while introducing innovative ideas on functionality. The aesthetic of the website layout is authentic to Butler, and the new website provides our visitors several customizable options to learn about Butler’s services and information

Providing Personalized Service

Butler’s service goes beyond the four walls of the office. Visitors can tailor their searches by clicking on the drop down boxes under the Our People, Blog and Publications pages. Whether it’s an attorney in a particular practice area, or an article on a specific legal topic, Butler’s new website provides users with the tools to make each online experience seamless and personal. They’ve also added a customizable font size button on the top right corner of the website to meet each user’s comfort level and preference.

Easy access to the information you need

Making things easier for clients is what Butler does best. On the homepage is a featured video highlighting some of the practices areas. Website explorers can easily find access to all the information needed about Butler on the top bar of the Homepage.

Connecting users to professionals and thought leaders

Butler provides robust functionality which creates a positive and successful experience for visitors and prospective clients. A unique feature of the website is the new scrolling option on the “Our People” and “Practice Area” pages. This makes transitioning between attorney bio pages and practice area pages smoother and easier. Have a question or want to get in touch with an attorney? With just a touch of a button, visitors can send an email or make a direct phone call. These buttons are also applicable on mobile devices.

Industry news when you need it, where you need it

To help clients stay up to date on the latest and most accurate information in insurance defense, Butler makes it easy to Subscribe to informational emails. The Firm also added a new Podcast page, where they feature the latest episodes of their popular Podcast shows. Butler constantly updates our content daily with helpful information, case studies and trending insights. Subscribers now can access this information in their inbox.

Fun fact: Butler gave nicknames to their original website design concepts. They were named “Carousel,” “Bob” and “Rolodex.” Carousel is the design users see today.

Butler would like to extent a special Thank You to the Marketing Team, Marketing Committee, and our web developer, PaperStreet, for their creativity, thought leadership and partnership in the creation of this website.